In 1985, with no more than $100 in my pocket, I began selling a variety of miscellaneous items at flea markets near my hometown. I happened on a wholesale company selling sterling silver and decided to try my hand at selling Sterling Silver jewelry.
Before long, I developed a keen awareness of what people were interested in. Armed with this newly acquired skill, I decided that I wanted to have greater control over the design of the jewelry I sold. The Lord answered my prayers when Jim, my future husband, came into my life. Jim left a great job to try his hand at jewelry by taking an apprentice position with a local silversmith. So, we decided to create jewelry together, and the rest is history!
We opened our first store together a few years later and expanded into wholesaling. Over the years, we have sold our unique jewelry to HSN and QVC, among other catalog companies. In addition, we began doing jewelry shows and a wide variety of trade shows.
Jim and I were married in 1997 on Christmas Eve. Soon after, we launched a collection that became very special to us: The SnowWonders Collection. These ornaments exploded into the retail market. Thousands were made and sold. The collection continues to grow each year.
As if that wasn’t keeping us busy enough, 1998 rolled in with a request from an Irish company for Celtic designs. We created 12 items, and six of them were selected for the Irish company’s catalog. Jim and I are of Irish and Scottish descent, so our interest grew in this line. The line expanded and grew popular as we cornered a niche market. We have named our Celtic collection Ashling Aine.
A couple of years later, through jewelry trade shows, Jim and I met other jewelry makers that had factories in China and Thailand. After showcasing our designs, we were invited to begin manufacturing our designs overseas.
Fast forward to 2010, the company expanded into a larger building, employing 12 individuals that handled sales, operations, and manufacturing. Soon after an economic downturn, we felt it was time to sell our building and downsize.
During these trying times, Jim and I decided it was time to build a family. Through much prayer and awareness, we went on to adopt five beautiful girls. Sharing strong spiritual convictions, we felt God led us to each one. “He provided the way for each to come home despite our obstacles and financial difficulties.”
The pandemic halted all trade shows and most wholesale … leaving our struggling company to rely on sales via the internet. “That is why we now need to refresh branding and build a more visible, user-friendly online presence.”
Despite our challenges, we have always cared deeply about the plight of others. That’s why we developed the Our Royal Court line specifically to “give back”. A generous portion of each sale goes to providing financial support to orphan care through the sales of the designs inspired by our daughters’ drawings.
One of the greatest lessons we can give our children is to focus on the good and set aside anything that prevents us from shining in God’s eternal grace. We are firm believers in approaching life with faith and optimism. We feel very blessed.
The Palmer Family